Category Dossier
An editorial summary of our lab investigations — what we tested, what we found, and what to watch for.
Products Tested
—
Lab findings pending
Passed Screening
—
No lab-backed pass yet
Contaminants and label claims commonly found in toothpaste.
How we test toothpaste
ISO-accredited labs. Zero brand influence.
Buying guide
What to look for when shopping.
We're preparing lab tests for this category. Join the Watchdogs to be notified when results are ready.
Join the WatchdogsProducts with no adverse findings in our screening
Products currently being tested or awaiting final analysis

Hello
Label review complete. Published findings are still pending.

Tom’s of Maine
Label review complete. Published findings are still pending.

Davids
Label review complete. Published findings are still pending.

Now Solutions
Label review complete. Published findings are still pending.

CardioSmile
Label review complete. Published findings are still pending.

Unknown
Label review complete. Published findings are still pending.

Crest
Label review complete. Published findings are still pending.

Super Teeth
Label review complete. Published findings are still pending.

K P NAMBOODIRI'S
Label review complete. Published findings are still pending.

Whole foods market
Label review complete. Published findings are still pending.
Every verdict backed by lab data
Products purchased anonymously from retail stores. No brand samples.
ISO-accredited labs analyze for safety, purity, and label accuracy.
Clear screening result issued: No Findings, Caution, or Findings Flagged.
Continue the dossier
Move from high-level findings into shopping guidance and the testing standards behind every report.